August and September have been good months as far as display, Page 1 coverage and overall news reporting went. Was a very profitable time, if it comes to that.
Today I sent a story on a Mumbai-based bicycle designer who can make a cycle for you based on whatever you want. If you want a double seat, you'll get it. If you want a lazy riding experience that doesn't tax you, you'll get that as well. Or if you're one of those freaks who actually use their cycles more for working out than fun, you'll get that, too.
I was charmed by the high potential this venture has for physically challenged persons. And the fact that Zubair Lodi (25), the owner and designer, actually believes that a vehicle for the physically challenged must make a fashion statement. "Everybody wants a happening end product," he told me this morning. "Why not have a cycle that is trendy, eye-catching and works best only for you?"
Why not indeed? Now if we only had office colleagues and relatives made-to-order.
That's Zubair in the pic, astride one of his designs. The 25-year-old former car designer speaks of cycles the way a film director would speak of his leading lady - he is charmed and seduced, and fully confident in its ability. "Cycles are the only 'green vehicle' for our cities," he says. Probably one factor that would leave customers reluctant to invest in these cycles, though, is the cost. The bike may cost Rs 7,000 or more. But who said custom-made stuff was cheap? Besides, Zubair uses MS tubes and PUC pipes in the design, and the customer has full control over the weight, colour and accessories of the end product. Good idea? You bet. Zubair says he is looking to target the physically challenged sector big time.
So while the rest of us are choking our city in swanky cars, here's somebody who's thinking Green, and so what if he's doing it as a business?