That was the tagline for a company offering electricians. It may well be the temporary motto for the Rashtriya Swayamsevak Sangh (RSS), which, if The Times, UK, is to be believed, is set to shed its uniform and its staid image. Read the report by Jeremy Page here.
This comes 84 years after the RSS' inception. It also comes because the organisation (finally and rather belatedly) is seeing the logic behind catching up with changing times, and the fact that the outfit (pun intended) comprises a largely geriatric population. That the young and the upwardly mobile were not racing to sign up with this particular fundamentalist ideology has not escaped its members' notice. The big reason behind this could be the apparel (which does not look good on ANYbody, let's not kid ourselves about that) and more importantly, because its ideas and overall working remain as mysteriously off-limits to the average person looking for inspiration in the social sphere, as ever.
Another big departure in thinking comes also from the RSS' readiness to accept married couples into its fold. I should actually have ended that last sentence with an !, so here it comes: !
The new uniforms' design should be complete by March. Are we looking at trousers now? Will the Indian flag be imprinted on the shirts? We don't know and who can say? And more importantly, will these changes cause a systemic change within the ranks, or is this 'shift' to be reported on and later forgotten?