Tuesday, June 3, 2008

Senior netizens

June 1, 2008

H/l: Senior citizens' tribe increases on internet
Intro: Study says senior citizens are fastest growing internet user group in 2007
byline: Vrushali Lad

Mumbai: If you thought your grandparents or your retired father would be the last person to access the internet, think again. A new research study published by the Internet And Mobile Association of India (IAMAI) says that senior citizens, especially those above 60 years of age, were the fastest growing internet user group in India in year 2007.

The study was conducted last year, when the government of India declared year 2007 as the Broadband Year in the country. The results were tabulated and recently released, and the findings are surprising. Of the senior citizens surveyed in nine metros and 15 Tier II cities in the country, IAMAI found that senior citizens are using the internet for a range of activities from e-mail to matrimony.

The percentages translate into sizeable numbers since, as per UN estimates, the senior citizen population in the country is expected to touch 7.5 per cent of the total projected population of 1,147,677,000 in 2008. Of these, about 25 per cent are already internet-savvy, says IAMAI.
The report states, "The maximum usage by senior citizens on the internet is for emailing (99 per cent), followed by surfing for information (70 per cent), online banking (38 per cent) and online shopping (21 per cent).

Online chatting, long considered the domain of younger age groups, is also catching on among this age group. A high 47 per cent of senior netizens chat on the internet, while 17 per cent were recorded to use matrimonial websites while surfing. However, the major use remains in financial transactions, with an average of 30 per cent users logging on for stock trading, online shopping and bill payments.

Other activities include using search engines (66 per cent), research (23 per cent), job search (20 per cent), astrology (22 per cent) and spiritual information (19 per cent).

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